- Model: Start Me Up Tee
- Manufacturer: Life is Good
Start Me Up Long Sleeve Sugar Tee in Chocolate
Picture shows graphic but shirt is chocolate brown colour
Life is Good - isn't it? Just think how lucky we are to do all these crazy things we do every day; the things we get up to on our bikes or in our boots, all in the name living life to the full. Life is Good products celebrate the spirit of optimism - join in.
Expect this tee to become an instant ‘old faithful’ the minute you put it on. The 100% cotton fabric is pigment dyed and enzyme washed to give increased softness combined with the classic weathered look. Features a smile-forming print on the front, a small Life is good detail on the back of the neck, herringbone twill taping and Lycra® based ribbing to prevent that saggy neck appearance.
T-shirts for life. Because Life is Good.
The Life is Good Story
In 1989, Bert and John Jacobs designed their first tee shirt. They knew nothing about the business.
For five years, the brothers hawked tee shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories.
They collected some good stories, but were not very prosperous. They lived on peanut butter and jelly, slept in their van, and showered when they could.
Chicks were not impressed.
By the Fall of 1994, heading home from a long, less-than-fruitful roadtrip, Bert and John were desperately searching for answers to keep the dream alive. Little did they know, the only answer they needed was back in Boston, hanging up on their apartment wall.
Jake’s contagious grin, simple as it was, seemed to express everything the Jacobs brothers believed in.
One fateful September day, they printed up 48 Jake shirts for a local street fair in Cambridge, Massachusetts. They laid the shirts out on their rickety card table. By noontime, all 48 of those tees were gone. A star was born.
Soon Jake was introduced to local retailers, and his simple message of optimism was embraced like nothing the brothers had ever seen. As demand for product soared, Jake’s team grew, and the Little Brand That Could began to spread across America.
Today, the New England based brand stays close to its roots, with an emphasis on humor and humility. Through Life is good Festivals, positive products, and a steady dose of ping pong, Jake’s crew does its best to keep the good vibes flowing.
