9 bikes = 1 car. Think about it. It seems obvious to us. Living in the city? Get on your bike and ride. 100% organic cotton T-shirt. The average 100% cotton T-shirt contains only 73% cotton. The rest is made up of chemicals and resins that were used to grow and make it. Yet, we all think cotton is one of the most natural things around. The truth is, it's not as nice as we'd all like to think. Indeed, cotton is the world's most sprayed crop. It uses over a quarter of all insecticides used today (see list below). The way they grow it isn't good for the farmer's health, the water table's health, the factory worker's health, the river's health and eventually the sea's health. That's why we use organic cotton. It costs us 30% more than normal cotton. It means our products cost a little more, but we think it's worth it. After all, you wear your T-shirt next to your skin for 10 hours a day. (Just think how Nicorettes work).
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